Part of my job requires that I travel frequently for business. And, I have gotten into the habit of reading quite heavily while on these business trips. Reading helps to pass the time on flights, in airports, taxis, and so on – as well as to help me catch-up on industry trends and analysis.

Carrying around multiple magazines or books can be quite a hassle, however. So, I recently purchased a Kindle (digital e-book reader). It is an amazing piece of technology and affords me the luxury of storing dozens of books and magazines for review at any time – without the bulk and inconvenience of transporting the printed versions.

My Kindle has become a valuable asset in my business and personal travels. I take it with me everywhere now and it is an essential piece of my carry-on luggage. As a matter of fact, my Kindle has replaced my laptop as the first thing I break out, after the airline pilot gives word that it is okay to use personal electronic devices.

Well, on a recent Alaska Airlines flight, you can imagine my surprise as I realized my Kindle was missing. After de-boarding the plane and walking to the waiting lounge for my connecting flight, I reached into my carry-on bag to take out my trusty e-book reader. But it wasn’t there. After thinking back, I remembered using it and then putting it in the seat pocket in front of me as I got up to stretch my legs before landing.

There was no time to go back to the first gate to ask if anyone had turned in the device before my connecting flight. So, I feared the worst… My Kindle may be gone for good. Just then, my cell phone rang from a number that I did not recognize. I answered the phone and, to my amazement, it was an Alaska Airlines customer service agent. She stated that they had found my Kindle in the seat pocket of my first flight and that she noticed the ID My Stuff label on the back with my name and cell phone number. She asked if I was still in the airport and said she would do her best to get it to me right away.

The wonderful Alaska Airlines agent borrowed an airport golf cart and was able to get my Kindle back to me before my next flight departed. I was thrilled to have my Kindle back in-hand, truly before I could even really miss it. The ID My Stuff label had absolutely saved the day! Without that ID label, it most likely would have been weeks before I got the device back – if even at all.

Mark Trumper
CEO
MaverickLabel.Com

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So, what is a brand, you might ask?  And, how do you know if you have one?  Well, every company has a brand.  But, truth be told, you don’t always own your own brand.  Your brand is really the perception of your business and is controlled by your customers, products, vendors, customer service agents, and yes – even your company labels.

Your Image Is Your Brand

Scary thought, I know.  But, everything about your company is indeed your “brand.”  Many companies carefully choose their employees, provide customer service training, spend lots of money on their stationery and business cards, and have a large marketing budget.  But, many of these same companies often overlook an item that is seen by customers who order a product, have something delivered, or receive packages from these companies – the label!

That’s where MaverickLabel.Com can help.  We specialize in providing any type of label imaginable.  In business since 1994, MaverickLabel.Com provides a secure online environment for both designing and ordering labels of all types.  We make it easy for you to find the exact label you’re looking for with our Uber Quoter and our customer service team is available to assist you place your label order.

So, next time you’re thinking about your brand identity, consider enhancing your brand’s image with quality, professional labels from MaverickLabel.Com.

Mark Trumper
CEO
MaverickLabel.Com

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But you can’t help it. It’s funny and staring you right in the face as you sit at that red light waiting for your evening commute to be over.

Bumper stickers are everywhere from the simple “My child is an honor student” to “My kid beat up your honor student,” from “Clinton finally went to Vietnam” to “Clinton 1996.” Those little rectangular adhesives have been making political, satirical and, often times, off-color remarks for as many years as people have been driving.

However, there is no more effective form of advertising available that is as widespread as well-placed bumper stickers.

Imagine how many miles an average person drives each year. How many cars would that person drive in front of? How many people could that one simple bumper sticker send out your message to?

Bumper sticker advertising guarantees a captive audience for at least a few minutes. With the mind-numbing monotony of the daily commute, there is nothing better than something funny to break that wearing ride to and from work. And with the proper message, those people are highly impressionable – especially for politicians who love captive audiences.

Name recognition is everything in politics. The more times a driver sees a bumper stickers telling him to vote for one particular politician, there’s a likelihood that he may be persuaded that way. Voters need that name recognition to help make their decision.

Bumper stickers can help voters remember since they will likely recall that funny or thought-provoking message by that politician. Even if people don’t know what exactly a candidate stands for, well-placed advertising and name recognition can go a long way at the polls.

And there is no more cost effective way to ensure that name recognition than through bumper sticker advertising. After all, who doesn’t read bumper stickers – whether in traffic or in a parking lot? And if it is a funny bumper sticker, all the better.

With bumper stickers, the expense is minimal and long lasting versus print, radio, television or Internet media where the audience can choose to change from captive to distracted elsewhere.

Politicians use demographics to their advantage, hitting those areas hard where they believe their voters will be. But what about those swing votes or those voters who just aren’t sure? What about those voters who aren’t in the politician’s demographic? How are they going to get the message?

Unlike a television or radio spot that only hits certain demographics, a bumper sticker has a much better chance of hitting more people from more demographics than any other type of advertising. Unlike print or Internet media, bumper sticker advertising doesn’t require a voter or client to pick up a paper or click on a certain link to get your message across.

The key to any good advertising campaign is a captive audience – one that won’t click away from the television or radio station or from the Web site. With bumper sticker advertising, drivers are that captive audience.

Not only does the politician get her name recognition, but also the advertising is much more cost-effective and more widespread. After all who can resist reading a bumper sticker?

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