Eye-Catching Wine Label Designs Increase Sales
Wine label designs help to increase sales. From a red mailbox to a gold Roman coin… From frolicking cherubs to flocks of dancing seagulls… From ancient cave paintings to ultra-modern art… Many of the labels found on wines imported and sold by Quintessential follow a simple, but still relevant, dictum: the prettier or more striking the label, the better chance of being noticed… And bought.
Wine novices and connoisseurs alike admire the beautifully-drawn cherubs gracing Two Angels Sauvignon Blanc, Cabernet Sauvignon and Petite Syrah. The label’s image was taken from a woodcut by the Flemish artist, Jacob DeBacker, in 1591, created to illustrate the “pleasure and pain” of excessive drinking (one could call it the first “responsible drinking” campaign).
A bright red, rectangular label with a small black slit (representing rural Australian and British mail boxes), has become well-known as the highly-rated Australian blend, Pillar Box Red. The woman behind this label, owner Kim Longbottom, is gaining a reputation as one of the more creative talents fashioning clever wine labels. Her winery, Henry’s Drive, is situated on the site of a 19th century stagecoach route. The driver, Henry, is depicted in a 1950s Australian postage stamp. Kim took that stamp and made it the centerpiece of her flagship wines. The postal/communications theme informs all the winery’s labels.
Comments (2)
Stickers are also excellent giveaways for blunt post campaigns. Still if a possible client does not post the label on their car, it’s very soft cost for promoting your commercialism one time.
An effective label design can help the owners in grabbing attention of the customers, thus increasing sales of the business.