The casual observer may not notice - or even care about - Maverick’s eco-friendly / green initiatives.  However, we take this subject very seriously and have been an eco-friendly company for several years now.

Maverick offers several label products (Process Color Labels, Bumper Stickers, Product Lables, Unusual Shaped Labels, and more) on a special, environmentally conscious film called EarthFirst®.  The EarthFirst® film is constructed from a Polylactic acid (PLA) made from corn, an annually renewable resource.  This permanent adhesive substrate has excellent slip characteristics, high natural dyne levels and excellent scratch resistance. EarthFirst® PLA Film is a viable alternative to petrochemical based films. The high initial tack of the adhesive to low surface energy polyolefins makes it an ideal solution for blow on applications.

In addition to our eco-friendly line of label paper / film, Maverick also has initiatives in place to reduce paper consumption, by going to a fully digital / paperless workflow process.  Maverick has already reduced the internal order processing output requirements from 4-5 pieces of paper in year’s past - down to 1 or none in most cases today.  Our goal is to have the entire internal process reduced to a 100% zero paper output within the next 10-12 months.

Additionally, Maverick’s online proofing options save not only trees, but time for the customer.  An innovator in the online label proofing arena, Maverick has long been a pioneer in the use / development of cutting-edge technologies.  And, we plan to continue being a leader in the advancement of new technologies for the label printing industry - as well as in the use of eco-friendly papers, inks, and glues.

Please feel free to comment on this post - or email me directly - if you have any questions about our green initiatives.

Mark Trumper
CEO - MaverickLabel.com

But you can’t help it. It’s funny and staring you right in the face as you sit at that red light waiting for your evening commute to be over.

Bumper stickers are everywhere from the simple “My child is an honor student” to “My kid beat up your honor student,” from “Clinton finally went to Vietnam” to “Clinton 1996.” Those little rectangular adhesives have been making political, satirical and, often times, off-color remarks for as many years as people have been driving.

However, there is no more effective form of advertising available that is as widespread as well-placed bumper stickers.

Imagine how many miles an average person drives each year. How many cars would that person drive in front of? How many people could that one simple bumper sticker send out your message to?

Bumper sticker advertising guarantees a captive audience for at least a few minutes. With the mind-numbing monotony of the daily commute, there is nothing better than something funny to break that wearing ride to and from work. And with the proper message, those people are highly impressionable - especially for politicians who love captive audiences.

Name recognition is everything in politics. The more times a driver sees a bumper stickers telling him to vote for one particular politician, there’s a likelihood that he may be persuaded that way. Voters need that name recognition to help make their decision.

Bumper stickers can help voters remember since they will likely recall that funny or thought-provoking message by that politician. Even if people don’t know what exactly a candidate stands for, well-placed advertising and name recognition can go a long way at the polls.

And there is no more cost effective way to ensure that name recognition than through bumper sticker advertising. After all, who doesn’t read bumper stickers - whether in traffic or in a parking lot? And if it is a funny bumper sticker, all the better.

With bumper stickers, the expense is minimal and long lasting versus print, radio, television or Internet media where the audience can choose to change from captive to distracted elsewhere.

Politicians use demographics to their advantage, hitting those areas hard where they believe their voters will be. But what about those swing votes or those voters who just aren’t sure? What about those voters who aren’t in the politician’s demographic? How are they going to get the message?

Unlike a television or radio spot that only hits certain demographics, a bumper sticker has a much better chance of hitting more people from more demographics than any other type of advertising. Unlike print or Internet media, bumper sticker advertising doesn’t require a voter or client to pick up a paper or click on a certain link to get your message across.

The key to any good advertising campaign is a captive audience - one that won’t click away from the television or radio station or from the Web site. With bumper sticker advertising, drivers are that captive audience.

Not only does the politician get her name recognition, but also the advertising is much more cost-effective and more widespread. After all who can resist reading a bumper sticker?

Choosing the right online label-printing partner is essential. When comparing Internet label printing companies, be sure to keep the following in mind: Does the company meet your needs for product selection, delivery time, and your price needs.

In addition to the above, you should always consider the site’s features when choosing your online label-printing partner. So, be sure to pick one that offers functionality like instant online label quoting, design online capabilities, artwork upload, and online proofing. Depending on your individual needs, you may also want a company that offers solutions like label templates and/or online tools to help you pick the best label option for your needs.

The benefits of ordering your labels online are many. Below is a quick run-down of some of the more important factors when choosing your online label partner…

PRICE: Obviously, the overall cost of your label printing should factor into your purchasing decision. Buying your labels online is cheaper in most cases because you’re eliminating any commissioned salesperson, however; it is not always best to simply pick the lowest cost provider. When factoring price, be sure to consider label quality, customer service, and delivery time.

FEATURES: As mentioned previously, the available features of a label-ordering site can make all the difference. Instant online quoting saves you valuable time; design online capabilities increase your productivity; and online proofing gives you peace of mind that your labels will be printed correctly.

You should also consider any “back-end” features / functionality of the site – like the ability to easily access past orders and/or artwork, one-click reordering, multiple ship-to addresses, and the availability of additional time-savings tools like options to instantly track print completion and/or delivery status.

REPUTATION: An important, but often overlooked, factor is the site’s reputation. Check to see how long the company has been in business. Look for customer testimonials on the site. Look to company and/or printing industry blogs to see what others are saying about the company. And, be sure to make sure the site’s e-commerce / ordering system is in a safe / secured environment.

EASE-OF-USE: Your selected online label printing solution should be easy to navigate and use. You should be able to find your desired product quickly and then order it within a few short steps.

FLEXIBILITY: Choosing the right online label partner will afford you greater flexibility, as you will be able to order all of your label needs from a single source.

TIME: Not only will you save on gas money, running from one printer to the next, but you will save valuable time. Online label printing companies allow you to order labels right at your desk and send the file(s) directly to the label printer without worry. You can continue with other tasks related to your business and trust that your labels will be printed and delivered in a timely manner.

Choosing a professional online label printing company for all your label needs ensures you quality, service, dependability, and great value / cost savings. Be sure to pick the best company for your needs!

MaverickLabel.Com is a complete online label printing solution, offering dozens of label choices in a secure online environment. With cutting edge online technology and time saving features, Maverick is the top choice for all of your label needs.

We value our customers and have an outstanding customer service team to assist with any issues that may arise. We want to be your label-printing partner and to provide you with highly reliable label printing to make your next project a huge success.

Traditional label printing is done on large mechanical flexographic printing presses. These presses require artwork to be output to film - for creation of rubber printing plates. These plates are then attached to the presses, inks are mixed, and the machine is hand-calibrated to the specifics of each job.

Present-day digital label printing equipment is much different, eliminating all of the above tasks! Doing away with these steps creates many advantages over flexographic label printing, including: Faster delivery / turnaround time; Low minimum quantities; No die or plate charges; Higher quality; 4-color process printing; and much more!

The main benefits to customers are:

Delivery Speed…

Because digital printing eliminates the need for plates and lengthy press set-up, labels are produced much faster – in mere minutes instead of hours in most cases. This is especially true with multiple color (4-color process) jobs, which can require running the same label through the press multiple times to complete the job.

Better Pricing…

Again, because digital printing eliminates the need for the creation of printing plates, and because each job takes less time to set-up, the actual cost per label is much less.

Low Minimums…

Digital label printing makes it possible to provide customers with label quantities as few as one label – or as large as 25,000– all at very affordable pricing. Additionally, digital labels can be produced at practically any size, with no die requirements.

Quality…

Digital printing translates into high-quality, picture perfect labels on each and every label order! Digital printing technology produces rich, vibrant labels – with none of the banding or gear marks that you have undoubtedly seen with traditional label printing.

4-Color Process…

Digital printing makes it easy to order perfect 4-color process (photographic) labels. Unlike flexographic printing, where single / spot colors are typically used, digitally printed labels are always produced from a mixture of 4-colors – Cyan, Magenta, Yellow, and Black. This process makes it easy on customers from the standpoint that they can submit artwork with photos and/or other multi-colored artwork – without any worries!

Digitally printed labels are an excellent choice for wine bottle labels, health and beauty packaging / labels, food labels, bath and body labels, and/or any other product where the label itself can be used to enhance the product’s appeal. This is because digitally printed labels are produced with a higher line-screen than traditional flexographic label printing – typically 230 lines versus only 133 or 150 for flexographic printing. This equates to a huge difference in the label’s detail, color, overall clarity and vividness.

Today’s digital printing makes ordering labels both easier and more affordable!

Mark Trumper

MaverickLabel.Com
marktrumper@mavericklabel.com

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Mark Trumper is the CEO of MaverickLabel.Com – leading pioneer of label products via the Internet. The MaverickLabel.Com website offers asset tags and labels, as well as hundreds of other label products, in a secure online environment.